Minnesota Sues Loon as State Enforcement Targets U.S. Vape Brand Operators
Minnesota AG sues Loon for selling candy‑flavored vapes that violate state deceptive vapor laws.Summary
On July 15 2026, Minnesota Attorney General Keith Ellison filed a lawsuit against Maduro Distributors, Inc., doing business as Loon, alleging that the company sold flavored vapes—such as Cotton Candy, Blue Razz Slushy, and Banana Taffy—that target youth and violate Minnesota’s 2024 "deceptive vapor products" law. The complaint also cites the use of child‑appealing characters and imagery, including Bowser, Frankenstein, and dragons, and claims that Loon falsely represented its products as FDA‑approved. FDA records show that Loon had previously received scrutiny in 2019 and 2021 for selling unapproved ENDS products. The suit reflects Minnesota’s broader strategy to enforce consumer‑protection and youth‑protection statutes against domestic vape brand operators and distributors, following earlier actions against companies such as Juul.
(Source：2Firsts)
