FDA Says Juul Can Sell Updated Vaping Device With Age-Gating Technology

Medpagetoday
FDA permits Juul to sell an updated e‑cigarette featuring optional age‑verification technology.

Summary

The FDA has granted Juul Labs permission to market a new version of its top‑selling e‑cigarette, the Juul2, which includes an optional age‑verification system via an online app to prevent underage use. The decision follows a review that allowed Juul to keep its products on the market and reflects a policy shift allowing adult‑focused flavors and devices to help smokers quit, with studies showing 20% to 50% of users stopped smoking within six weeks. While the FDA stresses that non‑smokers should not use the product, it says switching completely to Juul can reduce exposure to harmful chemicals found in traditional cigarettes. The company plans to promote a broader portfolio of adult‑targeted flavors beyond tobacco and menthol, and the approval does not constitute an endorsement of the product.

(Source:Medpagetoday)

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