Juul gets OK to sell updated vaping device with age-gating technology
FDA authorized Juul to sell updated e-cigarette with optional age-verification to curb underage use.Summary
On August 28, 2026, the U.S. Food and Drug Administration granted Juul Labs permission to sell an updated version of its e‑cigarette, branded Juul2, which includes an optional age‑verification app to deter underage use. The decision comes after Juul paid roughly $3 billion to settle lawsuits over teen vaping, laid off hundreds of staff, and discontinued teen‑favoured flavors such as mango and mint. Juul’s CEO K.C. Crosthwaite said the company will seek authorization for additional adult‑targeted flavors beyond tobacco and menthol. Regulators stressed that the FDA action is not an endorsement and that non‑smokers should not use e‑cigarettes, while noting that studies show 20‑50 % of smokers who switched to Juul quit within six weeks. Juul now trails Vuse in U.S. sales, and teens have largely moved to unauthorized disposable e‑cigarettes from China.
(Source：CP24 Toronto)
