HSE working with content creators on new vaping campaign
The HSE launched a campaign with content creators to educate young people about the dangers of vaping and nicotine use, citing research on rising rates of youth vaping.Summary
The Health Service Executive (HSE) has launched a new campaign targeting youth vaping and nicotine prevention, marking its first collaboration with content creators. The campaign is informed by research indicating that one in four young people have tried vaping and one in ten have tried nicotine pouches, with over 70% exposed to vaping in school or shops. The HSE highlights the negative impacts of nicotine on young people’s mental, physical, and oral health, including issues with attention, learning, mood, and sleep. Content creators like Kasey Campion, Jim Flanno, and others will share messages through social media and other platforms. This initiative complements the existing 'Take a Deep Breath' campaign aimed at informing parents and adults. Minister Jennifer Murnane O’Connor announced upcoming bans on the sale of vapes to under 18s, restrictions on flavors and packaging, and a complete ban on disposable vapes, emphasizing the government’s commitment to protecting youth from nicotine addiction.
(Source：RTE.ie)
