Contre-Feu denounces aggressive marketing of vaping products and demands neutral packaging
Anti-smoking group Contre‑Feu criticizes e‑cigarette marketing targeting youth and urges plain packaging to curb nicotine addiction.Summary
As traditional smoking declines, e‑cigarettes have become a new battleground for the tobacco industry, which uses pop‑culture imagery and sweet flavours to attract young people. Anti‑smoking coalition Contre‑Feu has documented the rise in teenage vaping, citing surveys that show nearly 57 % of 17‑year‑olds have tried e‑cigarettes and 6 % vape daily. The group criticises the widespread illegal advertising in tobacconist shops and the sale of vaping products to minors, and it has launched a public campaign using the tobacco carrot symbol to expose the industry’s marketing tactics. Contre‑Feu calls for plain, neutral packaging for all vaping products, banning flavours and tightening retail controls, arguing that such measures would reduce the appeal of e‑cigarettes and curb nicotine addiction among youth.
(Source：Génération sans tabac)
