B.C. vape class action that could impact many Canadians hits a snag
Daily Hive Victoria
Juul and Altria appeal a B.C. court decision authorizing a class action that could affect many Canadians.Summary
In August 2026, Juul Labs Canada and Altria Group appealed a B.C. Supreme Court ruling that had authorized a class action against the two companies. The lawsuit, filed in 2019, covers Canadian residents who bought Juul devices or pods between August 1, 2018 and July 15, 2026, and could potentially compensate thousands of users. The appeal is seen by experts as a delay tactic, with little chance of success, and the case is expected to proceed to trial soon. The action follows rising concerns over youth vaping, with 27 % of Canadian grade‑12 students vaping, and aligns with new B.C. legislation that holds manufacturers accountable for deceptive practices and allows the province to recover health‑care costs.
(Source：Daily Hive Victoria)
