BAT France Confirms Full Compliance as France Implements Nicotine Pouch Ban on April 1from April 2026
BAT France will cease selling nicotine pouches in France starting April 1, 2026, due to a new law passed on September 5, 2025.Summary
BAT France has announced its full compliance with the upcoming ban on nicotine pouch sales in France, effective April 1, 2026, as decreed by a law passed on September 5, 2025. The company expressed regret over the decision, arguing that it was made through regulation rather than parliamentary debate and hinders harm reduction efforts for adult smokers. BAT France believes the ban is inconsistent with France’s goal of a “smoke-free generation” by 2032, as restricting access to less harmful alternatives could weaken efforts to reduce smoking rates. Despite this, the company will continue to focus on developing e-cigarette products for adult smokers and noted ongoing discussions at the European level regarding tobacco regulations.
(Source：2firsts.com)
