Toronto company launches a healthier vaping device – and Big Tobacco is sniffing around
Toronto-based Greentank launched a vaping technology that reduces harmful by-products, drawing interest from Big Tobacco.Summary
Greentank, a Toronto-based manufacturer of vaping components run by brothers Corey and Dustin Koffler, has launched the Quantum Chip, a ceramic heating element that it claims reduces harmful by-products like formaldehyde and nickel by up to 99%, making vaping safer. The company, which began with cannabis vaping cartridges and now supplies about a quarter of Canada's cannabis vape devices, is targeting the much larger nicotine vaping market. To gain scale against entrenched Chinese competitors like Smoore International, Greentank is seeking partnerships with major tobacco companies, leveraging its flexible business model and scientific validation. AIR Global, a Dubai-based vaping company, invested US$20 million and launched the first commercial product using the Quantum Chip in Europe. Greentank also faces regulatory hurdles, such as FDA pre-market authorization, and potential acquisition interest from Big Tobacco.
(Source：Theglobeandmail)
