UKVIA launches Enough is Enough campaign
The UK Vaping Industry Association has launched an 'Enough is Enough' campaign with a 10-point plan to advocate for smarter vaping regulation.Summary
The UK Vaping Industry Association (UKVIA) has launched its 'Enough is Enough' campaign and a 'Fair Deal for Vaping' initiative. This 10-point plan is a response to recent government consultations on restricting vape display, packaging, and the introduction of a Vaping Products Duty. The UKVIA argues that cumulative policy changes risk undermining vaping as a tool for smokers to quit. The plan calls for evidence-led regulation, including a public information campaign on relative risks, accelerated vape retail licensing, sanctions for rogue traders, protection of adult flavour choices, and a review of the new duty's impact on affordability and the illicit market. Director General John Dunne urges vapers and former smokers to lobby their MPs, stating the goal is not less child protection but smarter regulation that supports public health objectives without unintended consequences.
(Source：Scottish Grocer & Convenience Retailer)
