New rules could put vapes in plain packaging and out of sight in shops
Chronicle Live
UK proposes plain packaging and limited colours for vapes to curb youth appeal and restrict flavour marketing.Summary
The UK government has launched a 12‑week consultation to make vaping less attractive to young people. The proposals would require all e‑cigarette devices to be sold in plain white, black or grey packaging with no colourful branding or flavour names such as “apple” or “sweets.” Vapes would also be kept out of sight in retail shops. The aim is to protect children, who already have a high experimentation rate, while recognising that vaping can help adult smokers quit. Studies show plain packaging reduces youth interest but does not affect adult willingness to vape.
(Source：Chronicle Live)
