British American Tobacco To Cut 9,000 Jobs Globally As Shift To Smoke-Free Alternatives Takes Pace
Free Press Journal
BAT will cut about 9,000 jobs worldwide to save costs and speed up its shift to smoke-free products like vaping and nicotine pouches.Summary
British American Tobacco (BAT) plans to cut roughly 9,000 jobs worldwide, about one-fifth of its employees outside the United States, as part of a cost‑saving restructuring targeting £600 million in annual savings by 2028. The move includes eliminating 5,500 positions directly and outsourcing another 3,500, reflecting falling demand for traditional cigarettes and a strategic push toward smoke‑free alternatives such as its Vuse vaping devices and Velo nicotine pouches. BAT also cites increased use of automation, AI and outsourcing partnerships with firms like Accenture, and notes factory closures, including its South African cigarette plant, to adapt to a shifting nicotine market.
(Source：Free Press Journal)
